{"id":42621,"date":"2022-05-04T16:03:23","date_gmt":"2022-05-04T14:03:23","guid":{"rendered":"https:\/\/www.debatrix.com\/nl\/?p=42621"},"modified":"2022-05-27T13:11:54","modified_gmt":"2022-05-27T11:11:54","slug":"in-gesprek-over-expertcommunicatie-met-lars-duursma","status":"publish","type":"post","link":"https:\/\/www.debatrix.com\/nl\/2022\/05\/in-gesprek-over-expertcommunicatie-met-lars-duursma\/","title":{"rendered":"Lars Duursma: &#8220;Meer experts op het podium!&#8221;"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5m7ud88-33dc0b9761c89e2849836c14a87b5971\">\n.avia-section.av-5m7ud88-33dc0b9761c89e2849836c14a87b5971 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-5m7ud88-33dc0b9761c89e2849836c14a87b5971 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  intro avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-42621'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5dnbjjs-7d0786cedcfc276c9d93b88a6a08991e\">\n.flex_column.av-5dnbjjs-7d0786cedcfc276c9d93b88a6a08991e{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-5dnbjjs-7d0786cedcfc276c9d93b88a6a08991e av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l00zjkmp-7b64b4268c5f327a9cde8efa093f3e1b\">\n#top .av-special-heading.av-l00zjkmp-7b64b4268c5f327a9cde8efa093f3e1b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l00zjkmp-7b64b4268c5f327a9cde8efa093f3e1b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l00zjkmp-7b64b4268c5f327a9cde8efa093f3e1b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l00zjkmp-7b64b4268c5f327a9cde8efa093f3e1b av-special-heading-h1  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class='special_amp'>\u201c<\/span>Het is tijd voor de expert om het podium te pakken.<span class='special_amp'>\u201d<\/span> <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l00x26o6-a8326b1a1ae375fd79d0f5124645fbe0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"TextRun SCXW193167864 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW193167864 BCX0\" data-ccp-charstyle=\"jsgrdq\" data-ccp-charstyle-defn=\"{\">&#8220;Daarom willen we dat er werk wordt gemaakt van Expertcommunicatie!&#8221;<\/span><\/span> <span class=\"TextRun SCXW193167864 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW193167864 BCX0\" data-ccp-charstyle=\"jsgrdq\">Lars Duursma, executieve coach en oprichter van <\/span><span class=\"SpellingError SCXW193167864 BCX0\" data-ccp-charstyle=\"jsgrdq\">Debatrix<\/span><span class=\"NormalTextRun SCXW193167864 BCX0\" data-ccp-charstyle=\"jsgrdq\">, wordt zichtbaar enthousiast als hij erover begint. Expertcommunicatie is een onderwerp dat hem zowel inhoudelijk boeit als maatschappelijk raakt. <\/span><\/span><span class=\"TextRun SCXW193167864 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW193167864 BCX0\" data-ccp-charstyle=\"jsgrdq\">&#8220;Uiteindelijk wil je dat de mensen die het meest op de hoogte zijn van een bepaald onderwerp, ook degene zijn die de maatschappelijke discussie hierover voeden.&#8221;\u00a0<\/span><\/span><span class=\"EOP SCXW193167864 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3tho1tk-7b6ee5b7bc64bc05b601aab827b53459\">\n.flex_column.av-3tho1tk-7b6ee5b7bc64bc05b601aab827b53459{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3tho1tk-7b6ee5b7bc64bc05b601aab827b53459 av_one_third  avia-builder-el-4  el_after_av_two_third  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3abzins-e6fd2b22830761f6216de63272d0a7e6\">\n.avia-image-container.av-3abzins-e6fd2b22830761f6216de63272d0a7e6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3abzins-e6fd2b22830761f6216de63272d0a7e6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3abzins-e6fd2b22830761f6216de63272d0a7e6 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-40392 avia-img-lazy-loading-not-40392 avia_image ' src=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/11\/DSC08465Dies-Natalis-social-1-300x224.jpg\" alt='' title='Lars Duursma at EUR Dies Natalis'  height=\"224\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/11\/DSC08465Dies-Natalis-social-1-300x224.jpg 300w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/11\/DSC08465Dies-Natalis-social-1-1030x770.jpg 1030w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/11\/DSC08465Dies-Natalis-social-1-768x574.jpg 768w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/11\/DSC08465Dies-Natalis-social-1-1536x1148.jpg 1536w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/11\/DSC08465Dies-Natalis-social-1-1500x1121.jpg 1500w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/11\/DSC08465Dies-Natalis-social-1-705x527.jpg 705w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/11\/DSC08465Dies-Natalis-social-1.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-diagonal  '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-4xr1ovs-66b7e98443fa4e70e5b7294d7bde66b1 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-42621'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-309ej94-6f9d4e99c83ef7c74a6836661e3a437c\">\n.flex_column.av-309ej94-6f9d4e99c83ef7c74a6836661e3a437c{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-309ej94-6f9d4e99c83ef7c74a6836661e3a437c av_three_fourth  avia-builder-el-7  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-l00x3fma-7013bc7821556f74aea630d70e3545f3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span class=\"TextRun SCXW95105145 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW95105145 BCX0\">In gesprek met Lars Duursma<\/span><\/span><\/h1>\n<p><span data-contrast=\"none\">Lars spreekt via MS Teams, nadat hij het niet kon laten om mij gelijk een spoedcursus &#8220;Online Presenteren&#8221; te geven. Hij helpt graag.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">&#8220;Nu komt het vaak voor dat de mensen die zich uitspreken niet veel weten over het onderwerp, maar zich uitspreken omdat ze zich ergens mee durven te bemoeien. Mensen die op de voorgrond treden bij een maatschappelijk debat of een toevoeging geven aan een onderwerp zijn niet gelijk ook degenen met de meeste expertise op dit gebied.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Dus voor diepgaande kennis en verdieping in de discussie heb je eigenlijk mensen nodig die echt expertise hebben op dat gebied. Anders blijft het maatschappelijke debat oppervlakkig.&#8221;<\/span><\/p>\n<h2>Wat is de motivatie van Debatrix om te helpen met deze nieuwe beweging?<\/h2>\n<p><span data-contrast=\"none\">&#8220;Ik denk dat iedereen beter af is als mensen met deze expertise leren deelnemen in het maatschappelijke debat. Dit betekent dat mensen met een expertise (experts) moeten leren hoe zichzelf te profileren en hoe met hun expertise het best te participeren in het maatschappelijk debat.&#8221;<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">&#8220;Dit kan bijvoorbeeld in een organisatie die een rol speelt in de energietransitie.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Een complex onderwerp, ingewikkeld om uit te leggen, en lastig om de aandacht mee te trekken. Veel mensen kunnen meepraten over dit onderwerp, maar de diepgang blijft vaak uit. En experts die met hun expertise juist diepgang kunnen toevoegen die stuitten vaak op de vragen als: &#8220;hoe voeg ik die kennis op de meest effectieve manier toe?&#8221; &#8220;<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2>Hoe dan?<\/h2>\n<p><span data-contrast=\"none\">&#8220;Binnen elke organisatie heb je wel mensen die ontzettend veel van iets afweten, maar dat zijn vaak niet de mensen die over dit onderwerp ge\u00efnterviewd worden. Dit omdat de ge\u00efnterviewde mensen ofwel opiniemakers zijn, ofwel de CEO of woordvoerder van het bedrijf, maar niet de inhoudelijke experts.&#8221;<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">&#8220;En samen met zo&#8217;n organisatie zorgen wij ervoor dat die inhoudelijke experts, hun verhaal krachtig over leren brengen zodat zij het platform krijgen wat ze verdienen. Ook kan dit een organisatie helpen om de hele wereld te laten zien waar ze mee bezig zijn.&#8221;<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2>Waarom zou een marketing of communicatieafdeling zich druk moeten maken om expertcommunicatie?<\/h2>\n<p><span data-contrast=\"none\">&#8220;Als organisatie doe je heel veel dingen om te laten zien wat je doet. En we zien ook dat het steeds belangrijker wordt om te laten zien wie je bent als organisatie. Mensen verwachten transparantie en maatschappelijke doelen. En zijn steeds minder geneigd de CEO van een bedrijf te vertrouwen. Dit bleek eerder al uit de Edelman Trustbarometer van 2022.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Organisaties maken vrijelijk reclame voor hun diensten en producten maar een even interessante manier van adverteren is om de wereld te laten zien wat je doet door je kennis en idee\u00ebn naar het digitaal en fysieke podium te brengen.&#8221;<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2>Waarom is de interne expert voor deze externe communicatie het juiste kanaal?<\/h2>\n<p><span data-contrast=\"none\">&#8220;De expert heeft een niet-commercieel imago. En wij mensen, geloven de niet-commerci\u00eble expert meer dan een CEO met waarschijnlijk een zakelijke motivatie.&#8221;<\/span><\/p>\n<h2>Bijvoorbeeld&#8230;<\/h2>\n<p><span data-contrast=\"none\">\u201cZorg ervoor dat als er een congres wordt gehouden, de expert uit jouw organisatie op dat podium staat! Bijvoorbeeld om te praten over de beste manier om je als organisatie te ontwikkelen op het gebied van diversiteit. Ook moet je ervoor zorgen dat wanneer er op televisie of op opiniepagina&#8217;s van kranten, experts een podium krijgen, dat dit jouw experts zijn.\u201d<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cWanneer dit het geval is, moeten experts in staat zijn om te kunnen opereren in de mediawereld en moet de kern van het verhaal duidelijk worden na een interview met bijvoorbeeld een doorgewinterde journalist.&#8221;<\/span><\/p>\n<h2>Is dat een issue?<\/h2>\n<p><span data-contrast=\"none\">&#8220;Soms is het best spannend om de ruimte van het podium te pakken. Sommige experts durven pas &#8220;ja&#8221; te zeggen tegen een mediaperformance als ze perfect deskundig zijn op dat specifieke gebied. Terwijl ze vaak al meer weten van het overkoepelende onderwerp dan een groot deel van Nederland. En dus wel echt diepte kunnen geven aan het debat.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Daarom is het zo belangrijk om te weten wat je wilt vertellen en hoe je dit het duidelijkst kunt uiten aan een groep die niet gespecialiseerd is in waar je het over hebt! Als Debatrix, zijn we er ook om het zelfvertrouwen van experts te versterken of aan te vullen indien nodig. Wij denken dat dit begint bij een goed verhaal.&#8221;<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">Over Lars Duursma<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"none\">Lars is executieve coach en oprichter van Debatrix. Hij helpt hij <\/span><\/b><a href=\"https:\/\/www.debatrix.com\/nl\/overtuigen\/coaching\/#nrc\"><b><span data-contrast=\"none\">CEO\u2019s<\/span><\/b><\/a><b><span data-contrast=\"none\">, regeringsleiders en TED-sprekers om hun boodschap overtuigend over te brengen bij carri\u00e8rebepalende optredens. Hij geeft trainingen en leidt bijeenkomsten over de hele wereld, van Amsterdam tot Ankara en van Brussel tot Beijing. Bij de Amerikaanse presidentsverkiezingen van 2008 en 2012 voerde hij campagne voor Barack Obama. Tegenwoordig begeleidt hij onder meer de Europese Commissie en de Europese Centrale Bank. Daarnaast vind ik hem vooral vriendelijk en is hij altijd in voor een goed gesprek.<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-a501a3b04845183a7f7d8701c8548671\">\n.avia-section.av-av_section-a501a3b04845183a7f7d8701c8548671{\nbackground-color:#ebebeb;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-av_section-a501a3b04845183a7f7d8701c8548671 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-42621'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" 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av-av_textblock-32af9c344aeda5838e62bcf702809feb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: left;\">Verder lezen over: Expertcommunicatie<\/h2>\n<\/div><\/section><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-18  el_after_av_textblock  el_before_av_hr  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-52020 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.debatrix.com\/nl\/2026\/03\/nti-cad-company-open-stage-ted-waardig-presenteren\/' data-rel='slide-1' class='slide-image' title='Hoe NTI CAD &#038; Company van technische projecten inspirerende podiumverhalen maakte'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2026\/03\/afbeelding-website-1-495x400.jpg\" class=\"wp-image-52029 avia-img-lazy-loading-not-52029 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2026\/03\/afbeelding-website-1-495x400.jpg 495w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2026\/03\/afbeelding-website-1-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.debatrix.com\/nl\/2026\/03\/nti-cad-company-open-stage-ted-waardig-presenteren\/' title='Hoe NTI CAD &#038; Company van technische projecten inspirerende podiumverhalen maakte'>Hoe NTI CAD &#038; Company van technische projecten inspirerende podiumverhalen maakte<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-03T11:43:40+01:00\" >3 maart 2026<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href='https:\/\/www.debatrix.com\/nl\/2026\/03\/nti-cad-company-open-stage-ted-waardig-presenteren\/#respond'>0 Reacties<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/www.debatrix.com\/nl\/2026\/03\/nti-cad-company-open-stage-ted-waardig-presenteren\/\" class=\"more-link\">Lees meer<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2026\/03\/afbeelding-website-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>784<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1500<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jade van Soest<\/span>\n\t\t\t\t\t\t<span 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post-entry-51486 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.debatrix.com\/nl\/2025\/04\/dit-is-hoe-ormer-ict-haar-presentatievaardigheden-versterkte-samen-met-debatrix\/' data-rel='slide-1' class='slide-image' title='Dit is hoe Ormer ICT haar presentatievaardigheden versterkte samen met Debatrix'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2025\/04\/Clientcase-cover-Ormer-1-1-495x400.png\" class=\"wp-image-51566 avia-img-lazy-loading-not-51566 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2025\/04\/Clientcase-cover-Ormer-1-1-495x400.png 495w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2025\/04\/Clientcase-cover-Ormer-1-1-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.debatrix.com\/nl\/2025\/04\/dit-is-hoe-ormer-ict-haar-presentatievaardigheden-versterkte-samen-met-debatrix\/' title='Dit is hoe Ormer ICT haar presentatievaardigheden versterkte samen met Debatrix'>Dit is hoe Ormer ICT haar presentatievaardigheden versterkte samen met Debatrix<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-04-11T14:47:18+02:00\" >11 april 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/www.debatrix.com\/nl\/2025\/04\/dit-is-hoe-ormer-ict-haar-presentatievaardigheden-versterkte-samen-met-debatrix\/\" class=\"more-link\">Lees meer<span 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tips<\/span><\/a><\/div><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":68,"featured_media":40392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[611,1713,33],"tags":[1558,1711,72,842,39,203,165,641,1710],"class_list":["post-42621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-expertcommunicatie","category-voorpagina","tag-expertcommunicatie","tag-experts","tag-geloofwaardigheid","tag-interview","tag-lars-duursma","tag-omgaan-met-media","tag-presenteren","tag-storytelling","tag-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lars Duursma: &quot;Meer experts op het podium!&quot;<\/title>\n<meta name=\"description\" content=\"Uiteindelijk wil je dat de 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