{"id":42605,"date":"2022-05-04T15:36:34","date_gmt":"2022-05-04T13:36:34","guid":{"rendered":"https:\/\/www.debatrix.com\/nl\/?p=42605"},"modified":"2023-12-08T14:23:39","modified_gmt":"2023-12-08T13:23:39","slug":"expertcommunicatie-wat-is-dat-dan-precies","status":"publish","type":"post","link":"https:\/\/www.debatrix.com\/nl\/2022\/05\/expertcommunicatie-wat-is-dat-dan-precies\/","title":{"rendered":"Expertcommunicatie, wat is dat dan precies?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5m7ud88-33dc0b9761c89e2849836c14a87b5971\">\n.avia-section.av-5m7ud88-33dc0b9761c89e2849836c14a87b5971 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-5m7ud88-33dc0b9761c89e2849836c14a87b5971 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  intro avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-42605'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5dnbjjs-7d0786cedcfc276c9d93b88a6a08991e\">\n.flex_column.av-5dnbjjs-7d0786cedcfc276c9d93b88a6a08991e{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-5dnbjjs-7d0786cedcfc276c9d93b88a6a08991e av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l00zjkmp-7e2a19162b8e567eb463843a0a4eba51\">\n#top .av-special-heading.av-l00zjkmp-7e2a19162b8e567eb463843a0a4eba51{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l00zjkmp-7e2a19162b8e567eb463843a0a4eba51 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l00zjkmp-7e2a19162b8e567eb463843a0a4eba51 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l00zjkmp-7e2a19162b8e567eb463843a0a4eba51 av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Expertcommunicatie, wat is dat dan precies? <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l00x26o6-a8326b1a1ae375fd79d0f5124645fbe0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Als je op zoek bent als marketeer of communicatieafdeling om meer authenticiteit in je communicatie te krijgen of om thought leadership te claimen, dan is het nuttig om je te verdiepen in het domein van expertcommunicatie. Wat is expertcommunicatie en wat heb je eraan?<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3tho1tk-7b6ee5b7bc64bc05b601aab827b53459\">\n.flex_column.av-3tho1tk-7b6ee5b7bc64bc05b601aab827b53459{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3tho1tk-7b6ee5b7bc64bc05b601aab827b53459 av_one_third  avia-builder-el-4  el_after_av_two_third  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3abzins-b6d4ab1901b5f75b5999166c4ad60577\">\n.avia-image-container.av-3abzins-b6d4ab1901b5f75b5999166c4ad60577 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3abzins-b6d4ab1901b5f75b5999166c4ad60577 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3abzins-b6d4ab1901b5f75b5999166c4ad60577 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-42607 avia-img-lazy-loading-not-42607 avia_image ' src=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2022\/04\/Schermafbeelding-2022-03-01-115211-300x167.png\" alt='' title='Edelman Trust Barometer 2022'  height=\"167\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2022\/04\/Schermafbeelding-2022-03-01-115211-300x167.png 300w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2022\/04\/Schermafbeelding-2022-03-01-115211-1030x573.png 1030w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2022\/04\/Schermafbeelding-2022-03-01-115211-768x427.png 768w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2022\/04\/Schermafbeelding-2022-03-01-115211-705x392.png 705w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2022\/04\/Schermafbeelding-2022-03-01-115211.png 1037w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-diagonal  '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-4xr1ovs-66b7e98443fa4e70e5b7294d7bde66b1 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-42605'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-309ej94-6f9d4e99c83ef7c74a6836661e3a437c\">\n.flex_column.av-309ej94-6f9d4e99c83ef7c74a6836661e3a437c{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-309ej94-6f9d4e99c83ef7c74a6836661e3a437c av_three_fourth  avia-builder-el-7  el_before_av_hr  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-l00x3fma-26196b556d4489833bef620812141f61'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 aria-level=\"2\">Waarom is expertcommunicatie een onmisbaar onderdeel geworden van een productieve contentstrategie?<\/h2>\n<p><span data-contrast=\"auto\">Onze wereld is vanwege de coronacrisis een stuk kleiner geworden. Tijdens ons zoveelste rondje door de wijk, deelden we onze grote zorgen met de vrolijke vrouw van de plaatselijke koffiebar onder het genot van een cappuccino to go. We haalden onze bloemen op de hoek van de straat om ons huis gezelliger te maken en gunde wellicht dat &#8220;wat dure boetiekje&#8221; meer dan een grote keten ons kledinggeld.\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De kracht van dit kleinschalige is dat het overzichtelijk en betrouwbaar is en we zijn inmiddels gewend geraakt aan een vertrouwde \u2018community\u2019. Daarom zijn we dan ook meer dan ooit op zoek naar grip. Iets wat we op dit moment nog lastig buiten hun kleine, persoonlijke wereld vinden.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Het gevolg? We willen dit gevoel van controle en daarmee veiligheid overal hebben. We willen weten van wie welke informatie komt en\/of dit betrouwbaar is. Op deze manier houden we grip op waar ons geld naartoe gaat en met wie we samenwerken. Betekenisvol consumeren is voor veel mensen een werkelijke must.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\">Edelmans Trustbarometer<\/h2>\n<p><span data-contrast=\"auto\">In 2022 hebben we behoefte aan betrouwbaarheid, gedrevenheid en veiligheid.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In de Edelmans Trustbarometer van 2021 kwam vorig jaar al naar voren dat er meer verwacht werd dan alleen het verkopen van een dienst of product. Volgens de barometer verwachtte we vorig jaar al van bedrijven dat ze voorop gingen lopen op het gebied van maatschappelijk engagement met dezelfde strengheid, bedachtzaamheid en energie die gebruikt werd om winst te maken.\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\">Aandacht!<\/h2>\n<p><span data-contrast=\"auto\">Niet alleen zijn vorig jaar dus al de verwachtingen flink opgeschroefd, we zagen dat er nieuwe aandachtsgebieden ontstonden waarop het bedrijfsleven zich zou moeten concentreren; een van de belangrijkste vertrouwensopbouwende actie voor het bedrijfsleven werd het bewaken van de kwaliteit van dat\u00a0wat je onder betrouwbare informatie naar buiten brengt.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En in<a href=\"https:\/\/www.edelman.com\/trust\/2022-trust-barometer\"> 2022 werd het vertrouwen er zoals je ziet in de barometer niet beter op.<\/a> Er wordt in de barometer van 2022 al gesproken over \u201cde vicieuze cirkel van wantrouwen\u201d. Een groeiend gebrek aan vertrouwen in de media en de overheid. Door de desinformatie en verdeeldheid voedt de media en de overheid de cyclus. Hierdoor zien we dit jaar weer dat respondenten vinden dat het bedrijfsleven te weinig bemoeit met het maatschappelijk debat. En daar hunkeren we wel naar.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\">Een veranderende cultuur<\/h2>\n<p><span data-contrast=\"auto\">Influencers die ons lieten zien dat hun leven fantastisch was werden we zat en we zijn massaal op zoek gegaan naar meer geloofwaardige inhoud waarmee we ons beter konden identificeren. Zo was er meer behoefte aan een maatschappelijk debat en bekritiseerde we merken die niet meegingen in het snel veranderende verlangen om betekenisvoller te zijn voor mens, dier en milieu. De zogenoemde cancel cultuur kwam op en we cancelde de ene multinational naar de ander. Influencers die alleen hun bewerkte selfies deelden werden ingewisseld voor een nieuw fenomeen. De journalistieke influencer: met andere woorden de genuinfluencers. Bij deze nieuwe lichting gaat het niet om persoonlijke roem of geld: zij hebben een passie waar ze zich hard voor maken. Ze zijn kritisch en onderbouwen hun meningen zorgvuldig.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dit hangt samen met het gegroeide vertrouwen in mensen met expertise, de experts onder ons. In de Edelman Trust Barometer van 2022 zie je een duidelijke stijging in het vertrouwen en daar moeten we als bedrijf, marketeer of communicatie-expert wat mee.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\">En hoe kan je dit voorzichtig en gecontroleerd inzetten?<\/h2>\n<p><span data-contrast=\"auto\">Het vertrouwen van de burger is best beschadigt en alles wat je doet als bedrijf wordt onder de loep door de groeiende cancelcultuur. Een moeilijke, maar uitdagende tijd dus! Je kunt wel stellen dat we hier als marketingcommunicatie-afdeling uiterst voorzichtig mee om moeten gaan. \u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Zichtbaar worden als merk betekent in 2022 dat er een flinke verandering moet plaatsvinden; we moeten ons gaan afvragen wie we naar voren schuiven als heuse ambassadeur van de organisatie. Ook moeten we gaan selecteren we als bedrijf ons mee willen bemoeien, om zo niet alleen betrouwbaarder te worden voor potenti\u00eble klanten, maar ook daadwerkelijk een steentje bij te dragen in de maatschappij.\u00a0<\/span><span data-ccp-props=\"{\"> Voorbeelden van zo een ambassadeurschap in jouw organisatie hebben wij voor je! Samen met prachtige merken als <a href=\"https:\/\/www.debatrix.com\/nl\/2021\/03\/hoe-wij-de-top-van-signify-helpen-om-een-inspirerende-boodschap-uit-te-dragen\/\">Signify,<\/a> Stedin en nu ook ASN zetten wij intern <a href=\"https:\/\/www.debatrix.com\/nl\/overtuigen\/authentieke-communicatie-vanuit-de-kern-van-jouw-organisatie\/\">een speakers academy<\/a> op. We schuiven hiermee experts naar voren als ambassadeurs van de organisatie, om te verdiepen in maatschappelijk debat en de corporate story vol betekenis uit te dragen.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Het persoonlijke laten zien van je merk blijft, wat betekent dat de combinatie van identiteit en inhoud wordt gemaakt. Die combinatie noemen wij expertcommunicatie. Een mix van marketing, communicatie en PR. Expertise claimen en verbinden met geschikte stakeholders, de media en je publiek. Laat de sneeuwbal aan gratis publiciteit maar rollen.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De band met je publiek is belangrijker dan ooit, en wat je te zeggen hebt als merk tekent die band. Aan vertrouwen bouwen betekent eerlijk zijn over wat er schuilt in jouw organisatie. Het verhaal willen we niet meer horen uit alleen de mond van de CEO maar vanuit de passie van de medewerkers.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xpcr1-d810d0d922b5994b0a7f5328f550a2e6\">\n#top .hr.hr-invisible.av-2xpcr1-d810d0d922b5994b0a7f5328f550a2e6{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-2xpcr1-d810d0d922b5994b0a7f5328f550a2e6 hr-invisible  avia-builder-el-9  el_after_av_three_fourth  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3o8r8a5-2112dd831716da7a67bcc7991ac551ae\">\n.avia-section.av-3o8r8a5-2112dd831716da7a67bcc7991ac551ae{\nbackground-color:#ebebeb;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  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https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2022\/05\/Debatrix-maart-2022-8-469x705.jpg 469w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2022\/05\/Debatrix-maart-2022-8.jpg 931w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/a><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8tcyb1-3d92ec1953dee2d751db3894b2e2abc2\">\n@-webkit-keyframes av_boxShadowEffect_av-8tcyb1-3d92ec1953dee2d751db3894b2e2abc2-column {\n0%   { box-shadow:  0 0 0 0 #bebebe; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #bebebe; opacity: 1; }\n}\n@keyframes av_boxShadowEffect_av-8tcyb1-3d92ec1953dee2d751db3894b2e2abc2-column {\n0%   { box-shadow:  0 0 0 0 #bebebe; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #bebebe; opacity: 1; }\n}\n.flex_column.av-8tcyb1-3d92ec1953dee2d751db3894b2e2abc2{\nbox-shadow: 0 0 10px 0 #bebebe;\nborder-width:1px;\nborder-color:#bebebe;\nborder-style:solid;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\nbackground-color:#f0f0f0;\n}\n<\/style>\n<div class='flex_column av-8tcyb1-3d92ec1953dee2d751db3894b2e2abc2 av_two_fifth  avia-builder-el-17  el_after_av_one_fifth  avia-builder-el-last  flex_column_div shadow-not-animated '     ><section  class='av_textblock_section av-26060q5-d3c3f8ef2cd639328b7f1ae491a32632'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: left;\">Verder lezen over: Expertcommunicatie<\/h2>\n<\/div><\/section><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-19  el_after_av_textblock  el_before_av_hr  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-52020 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.debatrix.com\/nl\/2026\/03\/nti-cad-company-open-stage-ted-waardig-presenteren\/' data-rel='slide-1' class='slide-image' title='Hoe NTI CAD &#038; Company van technische projecten inspirerende podiumverhalen maakte'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2026\/03\/afbeelding-website-1-495x400.jpg\" class=\"wp-image-52029 avia-img-lazy-loading-not-52029 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2026\/03\/afbeelding-website-1-495x400.jpg 495w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2026\/03\/afbeelding-website-1-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.debatrix.com\/nl\/2026\/03\/nti-cad-company-open-stage-ted-waardig-presenteren\/' title='Hoe NTI CAD &#038; Company van technische projecten inspirerende podiumverhalen maakte'>Hoe NTI CAD &#038; Company van technische projecten inspirerende podiumverhalen maakte<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-03T11:43:40+01:00\" >3 maart 2026<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href='https:\/\/www.debatrix.com\/nl\/2026\/03\/nti-cad-company-open-stage-ted-waardig-presenteren\/#respond'>0 Reacties<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/www.debatrix.com\/nl\/2026\/03\/nti-cad-company-open-stage-ted-waardig-presenteren\/\" class=\"more-link\">Lees meer<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2026\/03\/afbeelding-website-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>784<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1500<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jade van Soest<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/debatrix.com\/en\/wp-content\/uploads\/2020\/12\/logo-debatrix-laat-u-overtuigen.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jade van Soest<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-05-04T15:36:34+02:00\" >2026-03-03 11:43:40<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-03-17 14:28:26<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Hoe NTI CAD &#038; Company van technische projecten inspirerende podiumverhalen maakte<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-51486 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.debatrix.com\/nl\/2025\/04\/dit-is-hoe-ormer-ict-haar-presentatievaardigheden-versterkte-samen-met-debatrix\/' data-rel='slide-1' class='slide-image' title='Dit is hoe Ormer ICT haar presentatievaardigheden versterkte samen met Debatrix'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2025\/04\/Clientcase-cover-Ormer-1-1-495x400.png\" class=\"wp-image-51566 avia-img-lazy-loading-not-51566 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2025\/04\/Clientcase-cover-Ormer-1-1-495x400.png 495w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2025\/04\/Clientcase-cover-Ormer-1-1-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.debatrix.com\/nl\/2025\/04\/dit-is-hoe-ormer-ict-haar-presentatievaardigheden-versterkte-samen-met-debatrix\/' title='Dit is hoe Ormer ICT haar presentatievaardigheden versterkte samen met Debatrix'>Dit is hoe Ormer ICT haar presentatievaardigheden versterkte samen met Debatrix<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-04-11T14:47:18+02:00\" >11 april 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/www.debatrix.com\/nl\/2025\/04\/dit-is-hoe-ormer-ict-haar-presentatievaardigheden-versterkte-samen-met-debatrix\/\" class=\"more-link\">Lees meer<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2025\/04\/Clientcase-cover-Ormer-1-1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1080<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1080<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Job ten Bosch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/debatrix.com\/en\/wp-content\/uploads\/2020\/12\/logo-debatrix-laat-u-overtuigen.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Job ten Bosch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-05-04T15:36:34+02:00\" >2025-04-11 14:47:18<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-04-18 10:59:37<\/span><span class='av-structured-data'  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class=\"slide-meta-comments\"><a href='https:\/\/www.debatrix.com\/nl\/2023\/03\/hoe-motivaction-experts-hun-inzichten-vertalen-naar-krachtige-media-optredens\/#respond'>0 Reacties<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/www.debatrix.com\/nl\/2023\/03\/hoe-motivaction-experts-hun-inzichten-vertalen-naar-krachtige-media-optredens\/\" class=\"more-link\">Lees meer<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2023\/03\/Motivaction-cover.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>943<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1191<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Job ten Bosch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/debatrix.com\/en\/wp-content\/uploads\/2020\/12\/logo-debatrix-laat-u-overtuigen.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Job ten Bosch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-05-04T15:36:34+02:00\" >2023-03-31 16:18:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-02-19 13:58:14<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Hoe Motivaction-experts hun inzichten vertalen naar krachtige (media)optredens<\/span><\/span><\/span><\/article><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ckvl7x-91996835c350d184895ca0b14af640dd\">\n#top .hr.hr-invisible.av-1ckvl7x-91996835c350d184895ca0b14af640dd{\nmargin-top:-50px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-1ckvl7x-91996835c350d184895ca0b14af640dd hr-invisible  avia-builder-el-20  el_after_av_blog  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-nufovh-a0339f5853857445a560f454ed9990aa-wrap avia-button-left  avia-builder-el-21  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.debatrix.com\/nl\/nieuws\/blogexpertcommunicatie\/'  class='avia-button av-nufovh-a0339f5853857445a560f454ed9990aa 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tips<\/span><\/a><\/div><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":68,"featured_media":42607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[611,1713,33],"tags":[1714,1558,72,1712,203,125,165,641,1710],"class_list":["post-42605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-expertcommunicatie","category-voorpagina","tag-blog","tag-expertcommunicatie","tag-geloofwaardigheid","tag-genuinfluencers","tag-omgaan-met-media","tag-presentatie","tag-presenteren","tag-storytelling","tag-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Expertcommunicatie, wat is dat dan precies?<\/title>\n<meta name=\"description\" content=\"In 2022 hebben we behoefte aan 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