{"id":31002,"date":"2021-02-08T16:43:00","date_gmt":"2021-02-08T15:43:00","guid":{"rendered":"https:\/\/www.debatrix.com\/nl-new\/?p=31002"},"modified":"2023-01-20T12:09:57","modified_gmt":"2023-01-20T11:09:57","slug":"storytelling-waar-is-het-konijn","status":"publish","type":"post","link":"https:\/\/www.debatrix.com\/nl\/2021\/02\/storytelling-waar-is-het-konijn\/","title":{"rendered":"Storytelling: Waar is het konijn?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-15733b066df943f533191b327bd9eb2d\">\n.avia-section.av-av_section-15733b066df943f533191b327bd9eb2d .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-15733b066df943f533191b327bd9eb2d alternate_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  intro avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31002'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1l7u1f4-198a71e685045407e5a16358f6960d83\">\n.flex_column.av-1l7u1f4-198a71e685045407e5a16358f6960d83{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-1l7u1f4-198a71e685045407e5a16358f6960d83 av_three_fifth  avia-builder-el-1  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klcgqvyv-abaced19c54c2e797d244c24107ca335\">\n#top .av-special-heading.av-klcgqvyv-abaced19c54c2e797d244c24107ca335{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-klcgqvyv-abaced19c54c2e797d244c24107ca335 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-klcgqvyv-abaced19c54c2e797d244c24107ca335 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-klcgqvyv-abaced19c54c2e797d244c24107ca335 av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Storytelling: Waar is het konijn?<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klccioia-ece7c0521c039903aa204d18c4788618'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div>\n<p>Matt Cutts is als \u00e9\u00e9n van de eerste werknemers van Google geen onervaren spreker. Jarenlang was hij DE persoon om te volgen als je wilde weten hoe jij jouw website hoger in de Google-rankings wilde krijgen. De verwachtingen voor zijn TEDx-talk \u2018Try something new for 30 days\u2019 zijn dan ook hooggespannen. Inhoudelijk biedt zijn TEDTalk een duidelijke manier om na te denken over het stellen en bereiken van doelen. Kort en luchtig. \u2018Top dus!\u2019, zou je denken. Toch miste er iets.<\/p>\n<\/div>\n<div>\n<div data-tid=\"messageBodyContainer\">\n<div data-tid=\"messageBodyContent\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1649a40-de3b69d7f872ca52e649ed166b751905\">\n.flex_column.av-1649a40-de3b69d7f872ca52e649ed166b751905{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-1649a40-de3b69d7f872ca52e649ed166b751905 av_two_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klccm38d-02111ea80e1e513f76384b5712146d6f\">\n.avia-image-container.av-klccm38d-02111ea80e1e513f76384b5712146d6f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klccm38d-02111ea80e1e513f76384b5712146d6f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klccm38d-02111ea80e1e513f76384b5712146d6f av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-30817 avia-img-lazy-loading-not-30817 avia_image ' src=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/02\/SIgnyfi-kickoff-e1615367192507-300x149.png\" alt='' title='Signify kick-off'  height=\"149\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/02\/SIgnyfi-kickoff-e1615367192507-300x149.png 300w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/02\/SIgnyfi-kickoff-e1615367192507-1024x509.png 1024w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/02\/SIgnyfi-kickoff-e1615367192507-768x382.png 768w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/02\/SIgnyfi-kickoff-e1615367192507-1536x764.png 1536w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/02\/SIgnyfi-kickoff-e1615367192507-1500x746.png 1500w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/02\/SIgnyfi-kickoff-e1615367192507-705x351.png 705w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/02\/SIgnyfi-kickoff-e1615367192507.png 1997w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-diagonal  '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-l5x2nk-b0dc39a3ab34f6c5f1d3d83878982e14 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31002'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-klccixn8-41ec2f56970ce18c12b451af37c62f1d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div data-tid=\"messageBodyContainer\">\n<div data-tid=\"messageBodyContent\">\n<h2>Unaniem in de feedback: Geen aandachtsboog.<\/h2>\n<p>Afgelopen woensdag vond de derde editie van de Storyclub plaats (Onderdeel van onze Debatrix Unlimited belofte). Daar analyseerden de deelnemers Cutts\u2019 TEDTalk. Wat was er goed, wat kon er beter? De deelnemers waren het unaniem eens dat hij de aandacht niet vast kon houden. Waarom? Voor het antwoord op deze vraag moeten we naar de basis van elke goede TEDTalk, namelijk: storytelling.<\/p>\n<h2>De voordelen van storytelling<\/h2>\n<p>Storytelling is een belangrijke vaardigheid voor elke professional. Zo staat het bijvoorbeeld bovenaan het lijstje bij IT Leadership Development. Dat is niet zonder reden, want storytelling heeft veel bewezen voordelen. Zo heeft de neuroloog Hamelin (1) onderzoek gedaan naar het verschil in hersenactiviteit als iemand een verhaal leest met of zonder storytellingtechnieken. Wat bleek? Deelnemers die verhalen lazen met spanningsbogen, emoties, en andere storytellingtechnieken lazen het verhaal sneller en onthielden meer. Ook waren ze positiever over de boodschap. Ook bleken deelnemers sneller bereid tot de actie die het verhaal voorstelde. Dat laatste is de reden dat deze vaardigheid een essentieel onderdeel uitmaakt van leiderschapstrajecten.<\/p>\n<h2>De hoge hoed in storytelling<\/h2>\n<p>Welk storytelling-element ontbrak dan bij Matt Cutts\u2019 verhaal? In de wetenschap wordt goede storytelling vaak vergeleken met goochelen (2). Bij een goocheltruc wordt de aandacht de hele presentatie vastgehouden. De beste trucs hebben een verrassingselement. Die verrassing kan hem zitten in het eindresultaat (Poef, weg assistent). Maar de verrassing kan ook verpakt zijn in de methode (\u2018Hoe werkt de truc van \u2018iemand in twee\u00ebn zagen?\u2019).<\/p>\n<p>De goochelaar zorgt\u00a0altijd\u00a0voor een spannende opbouw richting\u00a0een onverwachte \u2018twist\u2019.\u00a0Het mooiste is wanneer een horloge verdwijnt in een hoge hoed\u00a0en niet meer in de hoed lijkt te zitten. In plaats dat de\u00a0dure Rolex\u00a0er vervolgens uitgehaald wordt verschijnt er\u00a0\u2026 een\u00a0konijn!<\/p>\n<h2>Eind goed, al goed<\/h2>\n<p>De truc is een stuk minder leuk als de goochelaar start door te zeggen \u2018Let op. Ik ga deze Rolex in een konijn veranderen.\u2019 Nog steeds knap, maar\u00a0dat was toch wat er beloofd was? (Mw\u00e8h)\u00a0Matt\u00a0Cutts\u00a0maakte exact deze fout. Hij begon met\u00a0zijn\u00a0conclusie.\u00a0Weg is de big\u00a0reveal\u00a0uit de hoge hoed!<\/p>\n<p><strong>Kortom, verplaats je tijdens jouw presentatie of vergadering in jouw\u00a0inner-Hans Klok en breng het publiek naar\u00a0een verrassing uit jouw\u00a0hoge hoed.<br \/>\n<\/strong><\/p>\n<p><b>Succes!<\/b><\/p>\n<p><em>Bron (1) Storytelling, the\u00a0scale\u00a0of\u00a0persuasion\u00a0and\u00a0retention: A neuromarketing approach,\u00a0Hamelin\u00a0et al, 2020\u00a0<\/em><\/p>\n<p><em>Bron (2) Attention\u00a0and\u00a0awareness in stage\u00a0magic:\u00a0turning\u00a0tricks\u00a0into\u00a0research,\u00a0Macknik\u00a0et al. 2008\u00a0<\/em><\/p>\n<div>\n<p><a href=\"https:\/\/www.debatrix.com\/nl\/overtuigen\/authentieke-communicatie-vanuit-de-kern-van-jouw-organisatie\/\"><img decoding=\"async\" class=\"wp-image-30786 alignleft\" src=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/02\/Ambass-banner-300x98.png\" alt=\"\" width=\"713\" height=\"233\" srcset=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/02\/Ambass-banner-300x98.png 300w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/02\/Ambass-banner-768x252.png 768w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2021\/02\/Ambass-banner.png 974w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-4s0shc-f73914999e4c2b6f635650e4a012b441 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31002'><div class='entry-content-wrapper clearfix'>\n<div  class='av-buildercomment av-uewtao-424cfafc8d2b2f3b1aef9895f9775e87  av-blog-meta-comments-disabled'><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matt Cutts is als \u00e9\u00e9n van de eerste werknemers van Google geen onervaren spreker. De verwachtingen voor zijn TEDx-talk \u2018Try something new for 30 days\u2019 zijn dan ook hooggespannen. \u2018Top dus!\u2019, zou je denken. Toch miste er iets.<\/p>\n","protected":false},"author":45,"featured_media":30817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,33],"tags":[165,1202,257,887,641],"class_list":["post-31002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-overtuigtips","category-voorpagina","tag-presenteren","tag-spanningsbogen","tag-spanningsboog","tag-spreken","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Storytelling: Waar is het konijn? - Debatrix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.debatrix.com\/nl\/2021\/02\/storytelling-waar-is-het-konijn\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling: Waar is het konijn?\" \/>\n<meta property=\"og:description\" content=\"Matt Cutts is als \u00e9\u00e9n van de eerste werknemers van Google geen onervaren spreker. 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De verwachtingen voor zijn TEDx-talk \u2018Try something new for 30 days\u2019 zijn dan ook hooggespannen. \u2018Top dus!\u2019, zou je denken. 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