{"id":25322,"date":"2019-02-26T14:32:52","date_gmt":"2019-02-26T13:32:52","guid":{"rendered":"https:\/\/www.debatrix.com\/nl\/?p=25322"},"modified":"2020-06-02T16:07:25","modified_gmt":"2020-06-02T14:07:25","slug":"storytelling-zo-behaal-jij-2700-rendement","status":"publish","type":"post","link":"https:\/\/www.debatrix.com\/nl\/2019\/02\/storytelling-zo-behaal-jij-2700-rendement\/","title":{"rendered":"Storytelling: Zo behaal jij 2700% rendement!"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"alignright wp-image-25321\" src=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2018\/07\/amacoyoyo-300x267.jpg\" alt=\"\" width=\"200\" height=\"178\" \/><\/strong>Storytellingelementen toevoegen aan jouw presentatie, voegt dat nu echt iets toe? Twee ondernemers startten een experiment en wisten op \u20ac113 aan zolderrommel ruim \u20ac3.000 winst te maken. Hoe? Juist, met storytelling.\u00a0<!--more--><\/p>\n<h3>De waarde van een verhaal<\/h3>\n<p>Journalist Rob Walker en auteur Joshua Glenn besloten in juli 2009 te onderzoeken of de emotionele waarde van verhalen objectief meetbaar is. De hypothese was als volgt: &#8220;<em>Stories are such a powerful driver of emotional value that their effect on any given object\u2019s subjective value can actually be measured objectively<\/em>\u201d. Het project <a href=\"http:\/\/significantobjects.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Significant Objects<\/a> was geboren. In vier maanden tijd kochten de curatoren 100 voorwerpen van enkele euro\u2019s. Dan was het aan schrijvers om over dat product een fictief verhaal te schrijven. Let wel: het mochten geen leugens zijn zoals &#8220;Dit voorwerp was ooit van Elvis&#8217;. Het ging om mooie verzonnen verhalen gerelateerd aan het onderwerp. Vervolgens werd het voorwerp, bijvoorbeeld een zwarte jojo, op eBay gezet. Deze jojo van 20 eurocent is, met <a href=\"http:\/\/significantobjects.com\/2009\/11\/04\/amoco-yo-yo\/\" target=\"_blank\" rel=\"noopener noreferrer\">het verhaal van Mark Sarvas<\/a>, voor \u20ac36 verkocht. Vari\u00ebrend van een plastic banaan tot een aangespoelde panfluit (van 90 cent naar \u20ac56), het gemiddelde voorwerp had een rendement van 2.700%.<\/p>\n<h3>Zorg voor een reden om dat verhaal te delen<\/h3>\n<p>Het succes van Rob en Joshua leent zich voor een andere mooie les: elk voorwerp, van welke waarde en welk nut dan ook, kan zich in waarde verdubbelen door er een verhaal aan te koppelen. Heb je een mooie boodschap achter jouw initiatief? Denk dan ook aan een excuus om die boodschap steeds weer te delen, zoals de oprichter van TOMS Shoes heel slim doet:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.debatrix.com\/nl\/2017\/04\/geef-jouw-verhaal-een-zichtbare-storytrigger\/\" target=\"_blank\" rel=\"noopener noreferrer\">De zichtbare storytrigger: de oprichter van TOMS die met twee verschillende schoenen liep<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Storytellingelementen toevoegen aan jouw presentatie, voegt dat nu echt iets toe? Twee ondernemers startten een experiment en wisten op \u20ac113 aan zolderrommel ruim \u20ac3.000 winst te maken. Hoe? Juist, met storytelling.\u00a0<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[807,1373,942,125,1438,111,641],"class_list":["post-25322","post","type-post","status-publish","format-standard","hentry","category-overtuigtips","tag-beinvloeden","tag-concurrentie","tag-inlevingsvermogen","tag-presentatie","tag-rendement-op-storytelling","tag-sales","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Storytelling: Zo behaal jij 2700% rendement! - Debatrix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.debatrix.com\/nl\/2019\/02\/storytelling-zo-behaal-jij-2700-rendement\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling: Zo behaal jij 2700% rendement!\" \/>\n<meta property=\"og:description\" content=\"Storytellingelementen toevoegen aan jouw presentatie, voegt dat nu echt iets toe? 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