{"id":23866,"date":"2023-03-30T09:50:09","date_gmt":"2023-03-30T07:50:09","guid":{"rendered":"https:\/\/www.debatrix.com\/nl\/?p=23866"},"modified":"2023-11-08T13:19:42","modified_gmt":"2023-11-08T12:19:42","slug":"cijfers-presenteren-begin-achteraan","status":"publish","type":"post","link":"https:\/\/www.debatrix.com\/nl\/2023\/03\/cijfers-presenteren-begin-achteraan\/","title":{"rendered":"Cijfers presenteren? Begin achteraan!"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2tt4yey-acb86323fa0c7151051c21933cd0da8b\">\n.avia-section.av-2tt4yey-acb86323fa0c7151051c21933cd0da8b .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-2tt4yey-acb86323fa0c7151051c21933cd0da8b alternate_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  intro avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23866'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8hsqpm-5fee5b62ec66408c0963822399f7e5cb\">\n.flex_column.av-8hsqpm-5fee5b62ec66408c0963822399f7e5cb{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-8hsqpm-5fee5b62ec66408c0963822399f7e5cb av_three_fifth  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfutvi2o-84a687c8c680f822930cde20d97a4b01\">\n#top .av-special-heading.av-lfutvi2o-84a687c8c680f822930cde20d97a4b01{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lfutvi2o-84a687c8c680f822930cde20d97a4b01 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lfutvi2o-84a687c8c680f822930cde20d97a4b01 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lfutvi2o-84a687c8c680f822930cde20d97a4b01 av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Cijfers presenteren? Begin achteraan!<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfuto6tb-e69376fee46ebfb8003bc9ef78c7a4a0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>\u2018Kun jij morgen bij de vergadering de kwartaalcijfers presenteren?\u2019 Vaak wordt er letterlijk gehoor gegeven aan deze oproep en worden de cijfers, \u00e1lle cijfers, gepresenteerd. Deze staan namelijk al keurig in een Excel-document en het kost dan nagenoeg geen voorbereiding om dit document erbij te trekken tijdens de presentatie. <span class=\"ui-provider gq b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Ter onderbouwing van jouw boodschap heb je een kort verhaal voorbereid, maar al snel komen er vragen en opmerkingen over andere cijfers in jouw tabel.<\/span>\u00a0Cijfers die de aandacht wegtrekken bij datgene wat jij had voorbereid.<\/strong><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-203q5mi-be4773e0a352cd8de874323d2b993284-wrap avia-button-left  avia-builder-el-4  el_after_av_textblock  el_before_av_button '><a href='https:\/\/www.debatrix.com\/nl\/overtuigen\/training\/cijfers-presenteren\/'  class='avia-button av-203q5mi-be4773e0a352cd8de874323d2b993284 avia-icon_select-yes-left-icon avia-size-medium avia-position-left av-icon-on-hover avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue8c5' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Training Cijfers Presenteren<\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap av-lopq8goe-57ad3c1fe48c8f4d355a7a951c2b8e77-wrap avia-button-left  avia-builder-el-5  el_after_av_button  avia-builder-el-last '><a href='https:\/\/www.debatrix.com\/nl\/nieuws\/presenteren\/'  class='avia-button av-lopq8goe-57ad3c1fe48c8f4d355a7a951c2b8e77 avia-icon_select-yes-left-icon avia-size-medium avia-position-left av-icon-on-hover avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue8c5' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Alles over Presenteren<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1nc7sxm-def9277d89ce9ff5c1f4b635820527f0\">\n.flex_column.av-1nc7sxm-def9277d89ce9ff5c1f4b635820527f0{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-1nc7sxm-def9277d89ce9ff5c1f4b635820527f0 av_one_third  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-hide-on-mobile av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfutzmmi-3bde2f8314a056c1ccf3d1b6fb9e5a81\">\n.avia-image-container.av-lfutzmmi-3bde2f8314a056c1ccf3d1b6fb9e5a81 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfutzmmi-3bde2f8314a056c1ccf3d1b6fb9e5a81 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfutzmmi-3bde2f8314a056c1ccf3d1b6fb9e5a81 av-styling- avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-47070 avia-img-lazy-loading-not-47070 avia_image ' src=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2018\/06\/Cijfers-presenteren-begin-achteraan-trnsp.png\" alt='' title='Cijfers presenteren - begin achteraan trnsp'  height=\"658\" width=\"832\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2018\/06\/Cijfers-presenteren-begin-achteraan-trnsp.png 832w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2018\/06\/Cijfers-presenteren-begin-achteraan-trnsp-300x237.png 300w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2018\/06\/Cijfers-presenteren-begin-achteraan-trnsp-768x607.png 768w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2018\/06\/Cijfers-presenteren-begin-achteraan-trnsp-705x558.png 705w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-diagonal  '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-1277ji2-740f029d96e94572202d853386a35639 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23866'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-1tkc4a-ea63d0a63713e67c23ba743612d0dbc4 av_four_fifth  avia-builder-el-9  avia-builder-el-no-sibling  first flex_column_div '     ><section  class='av_textblock_section av-lfutvrnz-e7e95f3cc2c29d9f30839f0af500a70e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Het verhaal erachter<\/h2>\n<p>Ook al impliceert de initi\u00eble vraag dat je alle <em>\u2018cijfers presenteert\u2019&#8230; men vraagt<\/em> eigenlijk naar jouw expertise om de belangrijke cijfers\/ontwikkelingen te duiden. Oftewel, het verhaal \u00e1chter de cijfers. Bijvoorbeeld:<\/p>\n<p><em>&#8220;We zien dat de omzet in de afgelopen vier weken sterk terugloopt terwijl het aantal klantbestellingen nagenoeg gelijk blijft. Blijkbaar geven klanten minder uit per bezoek aan onze webshop\u201d. <\/em><\/p>\n<p>In dit deel van jouw presentatie heb je all\u00e9\u00e9n de omzetcijfers van de afgelopen paar weken en eventueel het aantal klantbezoeken van de webshop nodig. Dit betekent dat je alle andere cijfers uit de tabel niet hoeft te laten zien. Je zal nu ook minder vragen krijgen over cijfers die de boodschap alleen maar vertroebelen. Voor de volledigheid kan je het publiek altijd verwijzen naar het originele Excel-document n\u00e1 jouw presentatie, of naar een hand-out met bijlage waar de volledige tabel ook in te vinden is.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfuvfxga-4acca3e49136a448dbd7136b6a1bf15e\">\n#top .hr.hr-invisible.av-lfuvfxga-4acca3e49136a448dbd7136b6a1bf15e{\nmargin-top:-100px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-lfuvfxga-4acca3e49136a448dbd7136b6a1bf15e hr-invisible  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='video'  class='avia-section av-lfuvf6oy-fd05753004c3fc9f817dd7bd4bd7a868 main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-23866'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-w37vh6-bb3067c5bdd9f4d2c351fd2bde774b52 av_four_fifth  avia-builder-el-13  avia-builder-el-no-sibling  first flex_column_div '     ><section  class='av_textblock_section av-lfuveoei-77054b13e8e57e592b258674971798c2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><iframe src=\"https:\/\/www.youtube.com\/embed\/1HXm2g3KAwY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Apple\u2019s schitterende cijfers<\/h2>\n<p>Een sterk voorbeeld van cijfers presenteren was te zien op Apple\u2019s Worldwide Developers Conference (WWDC). Naast de aankondiging van nieuwe software gaf Apple ook inzicht in enkele behaalde cijfers. Elke slide bevatte alleen de cijfers waar op dat moment over gesproken werd zodat deze extra veel impact hadden. Soms werden deze aangevuld met eenvoudige grafieken die alleen weergaven wat nodig was om de boodschap te begrijpen.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-23878\" src=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2018\/06\/WWDC-Cijfers-002-1024x638.jpg\" alt=\"\" width=\"566\" height=\"353\" srcset=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2018\/06\/WWDC-Cijfers-002-1024x638.jpg 1024w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2018\/06\/WWDC-Cijfers-002-300x187.jpg 300w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2018\/06\/WWDC-Cijfers-002-768x478.jpg 768w, https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2018\/06\/WWDC-Cijfers-002.jpg 1680w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/p>\n<h2>Begin achteraan<\/h2>\n<p>Begin niet met het tonen van \u2018alle cijfers\u2019, maar begin achteraan:<\/p>\n<ol>\n<li>Stel jezelf de vraag: <em>\u2018Wat moet het publiek aan het einde van mijn presentatie weten\/voelen\/kunnen?\u2019<\/em><\/li>\n<li>Het antwoord op deze vraag bepaalt de hoofdboodschap en deelboodschappen van jouw presentatie.<\/li>\n<li>Verzamel alleen de cijfers uit jouw tabel die deze deelboodschappen onderbouwen.<\/li>\n<li>Geef die cijfers weer (<a href=\"https:\/\/www.debatrix.com\/nl\/2017\/08\/slide-design-een-extra-slide-is-gratis\/\">\u00e9\u00e9n boodschap per slide<\/a>) en, waar mogelijk, visualiseer deze cijfers met <a href=\"https:\/\/www.debatrix.com\/nl\/2018\/05\/grafieken-in-powerpoint-animeren-voor-dummies\/\">een heldere grafiek<\/a> of afbeelding zodat jouw boodschap nog overtuigender overkomt.<\/li>\n<li>Deel eventueel het bronbestand waarin alle cijfers terug te vinden zijn n\u00e1 de presentatie.<\/li>\n<\/ol>\n<p>Veel succes!<\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":47067,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[323,1184,1043,1255,1254],"class_list":["post-23866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-overtuigtips","tag-apple","tag-cijfers","tag-cijfers-presenteren","tag-rtl-z","tag-wwdc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cijfers presenteren? 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