{"id":9074,"date":"2012-01-30T17:19:07","date_gmt":"2012-01-30T15:19:07","guid":{"rendered":"http:\/\/www.debatrix.com\/nl\/?page_id=9074"},"modified":"2024-01-05T15:41:53","modified_gmt":"2024-01-05T14:41:53","slug":"overtuig-de-juiste-doelgroep","status":"publish","type":"page","link":"https:\/\/www.debatrix.com\/nl\/nieuws\/publicaties\/ik-krijg-altijd-gelijk\/overtuig-de-juiste-doelgroep\/","title":{"rendered":"Overtuig de juiste doelgroep"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-72m7uq-75c4822bef1e3df5564ef421a6dbe27c\">\n.avia-section.av-72m7uq-75c4822bef1e3df5564ef421a6dbe27c .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-72m7uq-75c4822bef1e3df5564ef421a6dbe27c alternate_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  intro avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9074'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-6gp1cy-902712d8e6055f0e82033e0840ae6dfd av_three_fourth  avia-builder-el-1  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lr0qtfz6-cb8111f1fdf6cfc8ed54ba464a75f2f9\">\n#top .av-special-heading.av-lr0qtfz6-cb8111f1fdf6cfc8ed54ba464a75f2f9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lr0qtfz6-cb8111f1fdf6cfc8ed54ba464a75f2f9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lr0qtfz6-cb8111f1fdf6cfc8ed54ba464a75f2f9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lr0qtfz6-cb8111f1fdf6cfc8ed54ba464a75f2f9 av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Overtuig de juiste doelgroep<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lr0quc38-bbe04cb26f4b9f0c804d2820839c92e7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Bij overtuigen is het van belang om je doelgroep te kennen. Door je doelgroep goed te kennen weet je ook wie je wel en wie je niet voor het hoofd kan stoten.<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div class='flex_column av-4d6mpe-5e3630286cbed73ef1f3e4fd888c794f av_one_fourth  avia-builder-el-4  el_after_av_three_fourth  avia-builder-el-last  flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lr0qt4wz-efebe6400daee08581a52d412e82bfd7\">\n.avia-image-container.av-lr0qt4wz-efebe6400daee08581a52d412e82bfd7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lr0qt4wz-efebe6400daee08581a52d412e82bfd7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lr0qt4wz-efebe6400daee08581a52d412e82bfd7 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-27023 avia-img-lazy-loading-not-27023 avia_image ' src=\"https:\/\/www.debatrix.com\/nl\/wp-content\/uploads\/2020\/01\/Doel-e1580210011788.png\" alt='' title='Doel'  height=\"246\" width=\"235\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-diagonal  '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-2qkpwy-665e84bf317596693d5b2914d6587f93 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9074'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-lr0qu4bv-c12d2616dc7547796ecddaff6ae89cbe'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Route Mobiel<\/h2>\n<p>De lancering van Route Mobiel was hiervan een goed voorbeeld. In september 2004 trad Route Mobiel toe tot de markt voor pechhulp en moest Route Mobiel Nederland ervan overtuigen dat zij beter en goedkoper waren dan de dominante alleen heerser, de ANWB.<\/p>\n<p>Route Mobiel koos voor een harde toon met agressieve commercials zoals onderstaand.<\/p>\n<div class='avia-iframe-wrap'><iframe title=\"Route Mobiel commercial - launch\" width=\"1333\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/fL0AUiLEbXM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p>Met acties zoals de &#8216;ANWB opzegdagen&#8217; trok Route Mobiel oprichter Michiel Muller veel aandacht en klanten naar zijn bedrijf. De harde woorden waren volgens hem nodig om klanten te overtuigen. Die waren sceptisch en die hadden &#8216;reasons to believe in&#8217; nodig. Dat anderen er problemen mee hadden was van minder belang. Uit marktonderzoek was immers gebleken dat 50% van de ANWB-leden nooit zouden overstappen.<\/p>\n<p>Ken dus je doelgroep en besef je vooral ook wie NIET je doelgroep is.<\/p>\n<\/div><\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":1157,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9074","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Overtuig de juiste doelgroep - Debatrix\u00ae Vergroot je overtuigingskracht!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.debatrix.com\/nl\/nieuws\/publicaties\/ik-krijg-altijd-gelijk\/overtuig-de-juiste-doelgroep\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overtuig de juiste doelgroep\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.debatrix.com\/nl\/nieuws\/publicaties\/ik-krijg-altijd-gelijk\/overtuig-de-juiste-doelgroep\/\" \/>\n<meta property=\"og:site_name\" content=\"Debatrix\u00ae Vergroot je overtuigingskracht!\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-05T14:41:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.debatrix.com\\\/nl\\\/nieuws\\\/publicaties\\\/ik-krijg-altijd-gelijk\\\/overtuig-de-juiste-doelgroep\\\/\",\"url\":\"https:\\\/\\\/www.debatrix.com\\\/nl\\\/nieuws\\\/publicaties\\\/ik-krijg-altijd-gelijk\\\/overtuig-de-juiste-doelgroep\\\/\",\"name\":\"Overtuig de juiste doelgroep - 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